Owning an earthmoving business isn't always easy. In addition to having to deal with poor weather conditions, staffing problems, inconsistent workloads, and trying to find places to put the dirt your clients want removed, you also have to figure out how to help your earthmoving business stand out in a sea of contractors.
Here are some suggestions about how to convince potential clients that you're the best earthmoving business in the area.
Do Outstanding Work
No amount of advertising dollars or promotional gimmicks will ever take the place of a job well done, which is why that needs to be the first place you direct your attention. If you and your crew show up on time, get the job done on time, and finish the project within the projected budget, your customers will do more than simply notice; they'll recommend your earthmoving services to everyone.
While word of mouth referrals are the best way to get your earthmoving business to stand out in a sea of contractors, you should also ask them to write some referrals that you post on your website. If they're willing to act as a reference, you need to take full advantage of it. Their good word will likely cause a potential client who is trying to decide between your business and another earthmover to choose you.
Attend Trade Shows
Attending trade shows, especially during your business's slow periods, can be an excellent way to drum up some extra business. Rather than attending trade shows for earthmovers, focus your efforts on attending trade shows that are geared towards industries that typically require earthmoving services, such as construction trade shows. In your booth, post some testimonials from happy customers, and have a video showing the type of work you're doing. If possible, ask the event organisers if you could lead a discussion on a topic that connects your earthmoving business to the trade show subject.
If there's enough room at the trade show or convention, you should consider bringing along one of the skid steers, track loaders, and/or excavators you use for your business. The large pieces of equipment do a great job drawing crowds to your booth.
Offer Rewards for Referrals
Word-of-mouth referrals are the best advertising possible. It's completely organic, completely trustworthy, and also very hard to trigger. While you can't demand that each of your customers recommends you to their associates, you can offer rewards or discounts for referrals, which encourages word-of-mouth referrals. Remind your clients that in addition to telling their friends what a great job you did, they can also brag about your earthmoving business on their favourite social media platforms.
Build a Website for your Earthmoving Business
These days, all businesses, including your earthmoving business, must have a good-looking, highly ranked website. It doesn't matter if you just started your earthmoving business six months ago, or you're in charge of a seventy-year-old family-started earthmoving business, if potential customers can't find you online, they won't know you exist. The money you spend on a professionally designed and maintained website is well worth every penny.
Things that need to be included on your website include:
- A good "about" page
- An online contact form your visitors can fill out
- Your earthmoving business's phone number
- A list of your earthmoving services
- Some good photos
- Lots of pictures
Once you have your website up and running, you need to create a few social media accounts. The social media accounts will put you in contact with both new and old customers, which drives traffic to your earthmoving business's website, which results in more business. Social media sites that have been useful for promoting your business and connecting with clients include Instagram, Facebook, and Twitter.
Volunteer Your Earthmoving Business
One of the best ways to help your earthmoving business stand out from the sea of contractors is volunteering your business around the community. Whenever there's a minor project within the community that needs to be handled such as clearing some dirt out of the way for new playground equipment, offering to do the work pro bono is a great way to cement your earthmoving business as community oriented, which inspires paying clients to choose your business for their own earthmoving needs.
If you can't find a community project to help out with, consider sponsoring a local event or club. It still gives people the impression you're community oriented and it helps generate some name recognition.
Himac Attachments provides earthmoving businesses with the heavy pieces of equipment they need to make short work out of big jobs. Contact us today to learn about pieces of earthmoving attachments for your skid steer, track loader, and excavator that you'd like to incorporate into your business.